Running an Email Marketing Campaign is by far one of the best and easiest ways of staying in touch with your clients, learning more about them and also creating a loyal relationship with them. What makes these campaigns so successful though is not only the fact that they can be tailored to your exact needs, but because it shows you really care about your customers and want them to take advantage of the best products and product offers you can offer them. With that in mind, below we're going to explore some of the pros of considering an e-mail marketing campaign to improve your sales.
What are you going to test?
It's recommended that when you create your e-mail campaign to actually design testing that’s going to go beyond CTA and colors. In fact, did you know that it's not really what you say in your campaign that generally helps you sell, but actually the visual impact the campaign has on your customers? It's not to say that the content is not important, but there are many situations when it certainly takes the backseat.
Subject line personalization
It's very well known that when subject lines are personalized, you'll greatly improve your open rate which means you're going to make a lot more sales compared to skipping the personalization part. However, what kind of personalization actually works best? All e-mail campaigns these days mention their client's name in the subject line, but adding the recipient's city and E-mail address can certainly stir some extra interest.
Always use best practices
It could be that the test results you got are unique, yet there are a lot of general best practices that every internet marketer should consider when they conduct split testing. Some of them include:
- 1. Go for a minimum sample size of one hundred people.
- 2. Don't trust your gut and always pay attention to the data you collect.
- 3. For best results, test just a single variable at a time.
- 4. Send sample E-mails to a certain group of people for 7 days and then decide on the best day.
- 5. Setup your database by considering your clients' location, gender, age range, etc.
Use a specialized service for your marketing campaigns
If you want to make sure you're going to set up your E-mail marketing campaign fast and easy, then it's recommended that you consider using services such as AdMail.net. not only do they provide you with hundreds of templates to choose, but you can also take advantage of responsive design e-mail templates, video e-mail marketing and so forth. Better yet, since you can easily track the click through rate, it's easy for you to get real time reports and use the data to create even more engaging and successful e-mail campaigns.
All in all, given the fact you can use more than 300 templates, can take advantage of image hosting, optional HTML uploads and more, creating a successful e-mail campaign is going to be a piece of cake regardless if this is the first time you create one or not.